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ABOUT ME

A highly driven and experienced filmmaker, artist, sales and marketing associate with an exceptional record of client satisfaction. 8+ years of experience in media, event-coordinating and entertainment production environments. A creative with expertise in partnerships and workflow organization. Possesses critical time management and communication skills. Proficient in working well independently or as part of a professional team. Broad experience with customer service, sales, brand strategizing, event management, marketing, film production, graphic design, and overall artistry.

EDUCATION

University of Central Florida

B.F.A. in Film, Minor in Mass Communications   |   3.4 GPA   |   Aug 2018 - May 2021

Campus Representative for Victoria's Secret PINK

Member of Film Club, Photography Club, and Fashion Society

Dean's List for Fall 2018, Fall 2019, Spring 2020

Director's Honor Roll for Fall 2019, Spring 2020

Miami Dade College

Associates Degree in Theatre Arts   |   3.6 GPA   |   Aug 2016 - Jun 2018

 

Founder and President of Miami Dade College West Campus' Film Society

Dean's List for Spring 2017

Doral Performing Arts & Entertainment Academy

Magna Cum Laude   |   4.0 GPA   |   TV Production   |   Aug 2012 - Jun 2016

 

Extracurriculars:

Future Business Leaders of America (FBLA), Model UN (Speech & Debate), Spanish Honor Society (OLE), Photographer and Member of Key Club, Quill & Scroll Honor Society, Yearbook & Newspaper, TV Production Club, SLAM Poetry Club, Italian Club

Senior of Distinction Award

WORK EXPERIENCE

Senior Marketing Coordinator

Victoria's Secret PINK   |   Sep 2022 - Present

 

Pattern digital landscape globally and competitively to identify best-in-class benchmarks, inspire campaign development, uncover trends, as well as influence platform presence/usage and strategy evolution. Maintain key relationships with cross-functional partners including PINK Beauty, Creative, Copy, International, Campus + Events, and PINK’s Customer Care Center. Serve as PINK’s primary community manager, identifying trends, engaging with consumers in the PINK brand voice, and keeping PINK top-of-mind. Support Digital Marketing team in execution of influencer programming, product seeding, and contest/sweeps management. Conduct social listening and analytics to keep a finger on the pulse of social engagements and brand perception. Qualitative and quantitative monitoring of external social content sources for engagement and repurposing. Own the social media scheduling, publishing and product tagging process across all socials. Provide live social support on-site at key events and assist with brand moment recaps. Maintain notes, recaps, and agendas for meetings with cross-functional partners. Collaborate with PINK Beauty team on category presence in social content. Assist with creative brainstorming and production process for @VSPINK.

Marketing Coordinator

Victoria's Secret Beauty   |   Aug 2021 - Sep 2022

 

Create reports for Marketing team using social listening, trend reports, and intimate knowledge of fashion/beauty/culture trends. Assist with building compelling sets of stories to support product launches leveraging the content produced by creative teams. Own the administrative upkeep of social channels including scheduling content, weekly reports, and campaign hindsights. Build and maintain the strategy for community-based initiatives and resulting content. Collaborate on the development of creative briefs for all marketing drivers. Actively participate in brainstorming sessions and mine for innovation.

Social Media + Brand Strategy Intern

Victoria's Secret PINK   |   May 2021 - Aug 2021

 

Schedule external partner meetings and maintain department organization, maintain weekly social and brand partnership patterning docs, support influencer/talent, partnership, and social ideation. Support brand partnership logistics and execution, assist with maintaining social media channels, content creation for PINK's TikTok channel and assist the VS PINK Marketing Team.

Multimedia Designer/

Event Coordinator

UCF Financial Literacy   |   Jan 2020 - May 2021

 

Design event and social media posts to promote the program across campus, and create and host events that help students become more financially literate.

Multimedia Designer

UCF Wellness and Health Promotion Services   |   Sep 2018 - Jan 2020

 

Create marketing strategies to spread the word about the brand, reaching out to more than 66,000 students on campus, market services on campus through visual mediums, graphic, video, and photo design + publishing.

Campus Representative

Victoria's Secret PINK   |   Jul 2019 - Jun 2021

 

Promote brand awareness through social media and on-campus interactions while impacting product design and branding, come up with new, exciting ways to market Victoria's Secret PINK merchandise on campus, and host events with over 100 students in attendance.

Video Editor Intern

Inside The Magic   |   Aug 2019 - Jan 2020

 

Create and produce videos for Inside The Magic's YouTube channel, catering to an audience of over 1.1 million subscribers.

Marketing Intern

The Pixel Fund   |   Jul 2019 - Jan 2020

 

Create and update the website and social media platforms, develop creative ways to market rescue animals, other admin or marketing tasks as needed, work on ideas for new fundraising efforts, and assist with marketing photoshoots.

Reporter

KidsFirst! TV Coming Attractions   |   Sep 2014 - Jan 2020

 

Attend press releases, review them, and proceed to a one-on-one interview with celebrities from the films. Reviews and interviews are published on KidsFirst! TV, iMDB and Huffington Post.

Sales Associate

NYX Cosmetics   |   Professional Makeup Artist   |   Nov 2016 - Feb 2017

 

Top seller for the full time employed, upheld both client and management satisfaction, assisted in in-store events and garnered the most bookings, directed and helped customers find the product they were in search for.

Sales Associate

TLC Courier   |   Employee of The Month   |   Jan 2015 - Mar 2016

 

Interfaced with customers to identify purchasing needs and directed them to the appropriate department, recommended additional products or cost-effective alternatives to enhance service and satisfaction.

VOLUNTEER WORK

Foster Parent

The Pixel Fund   |   Mar 2018 - Present

 

Offering shelter, food, and love to countless animals in search of a home while training and helping them surpass their illnesses and traumatic pasts. I also help raise funds by creating events to spread the word on the organization.

LANGUAGES

Native

English, Spanish

Professional Proficiency

Portuguese

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