ABOUT ME
A highly driven and experienced creative and marketing specialist with an exceptional record of client and brand satisfaction. 10+ years of experience in media, event-coordinating and entertainment production environments. Broad expertise in partnerships and workflow organization. Possesses critical time management and communication skills. Proficient in working well independently or as part of a professional team.
EDUCATION
University of Central Florida
B.F.A. in Film, Minor in Mass Communications | 3.4 GPA | Aug 2018 - May 2021
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Campus Representative for Victoria's Secret PINK
Member of Film Club, Photography Club, and Fashion Society
Dean's List for Fall 2018, Fall 2019, Spring 2020
Director's Honor Roll for Fall 2019, Spring 2020
Miami Dade College
Associates Degree in Theatre Arts | 3.6 GPA | Aug 2016 - Jun 2018
Founder and President of Miami Dade College West Campus' Film Society
Dean's List for Spring 2017
Doral Performing Arts & Entertainment Academy
Magna Cum Laude | 4.0 GPA | TV Production | Aug 2012 - Jun 2016
Extracurriculars:
Future Business Leaders of America (FBLA), Model UN (Speech & Debate), Spanish Honor Society (OLE), Photographer and Member of Key Club, Quill & Scroll Honor Society, Yearbook & Newspaper, TV Production Club, SLAM Poetry Club, Italian Club
Senior of Distinction Award
WORK EXPERIENCE
Senior Social Media Specialist
T-Mobile | Feb 2023 - Present
Aided in building and scaling the creator program, driving YoY growth in both brand and creator channels, as well as overall brand awareness. Managed campaign development, creator relations, and performance reporting while supporting activations at major cultural events like F1, Festival de Campeones, Stagecoach, Lolla, ACL, and more. Collaborated cross-functionally to shape strategy, integrate trends, and execute end-to-end content across social channels.
Senior Marketing Coordinator
Victoria's Secret PINK | Sep 2022 - Dec 2022
Patterned digital landscapes globally and competitively to identify best-in-class benchmarks, inspire campaign development, uncover trends, as well as influence platform presence and strategy evolution. Served as @VSPINK’s primary community manager, identifying trends, engaging with consumers in the brand voice, and assisting with creative brainstorming and production process for social channels.
Marketing Coordinator
Victoria's Secret Beauty | Aug 2021 - Sep 2022
Created reports using social listening, trend reports, and intimate knowledge of fashion/beauty/culture trends. Assisted with building compelling content to support product launches with creative teams. Owned the administrative upkeep of social channels including scheduling content, weekly reports, and campaign hindsights.
Social Media + Brand Strategy Intern
Victoria's Secret PINK | May 2021 - Aug 2021
Schedule external partner meetings and maintain department organization, maintain weekly social and brand partnership patterning docs, support influencer/talent, partnership, and social ideation. Support brand partnership logistics and execution, assist with maintaining social media channels, content creation for PINK's TikTok channel and assist the VS PINK Marketing Team.
Multimedia Designer/
Event Coordinator
UCF Financial Literacy | Jan 2020 - May 2021
Design event and social media posts to promote the program across campus, and create and host events that help students become more financially literate.
Multimedia Designer
UCF Wellness and Health Promotion Services | Sep 2018 - Jan 2020
Create marketing strategies to spread the word about the brand, reaching out to more than 66,000 students on campus, market services on campus through visual mediums, graphic, video, and photo design + publishing.
Campus Representative
Victoria's Secret PINK | Jul 2019 - Jun 2021
Promote brand awareness through social media and on-campus interactions while impacting product design and branding, come up with new, exciting ways to market Victoria's Secret PINK merchandise on campus, and host events with over 100 students in attendance.
Video Editor Intern
Inside The Magic | Aug 2019 - Jan 2020
Create and produce videos for Inside The Magic's YouTube channel, catering to an audience of over 1.1 million subscribers.
Marketing Intern
The Pixel Fund | Jul 2019 - Jan 2020
Create and update the website and social media platforms, develop creative ways to market rescue animals, other admin or marketing tasks as needed, work on ideas for new fundraising efforts, and assist with marketing photoshoots.
Reporter
KidsFirst! TV Coming Attractions | Sep 2014 - Jan 2020
Attend press releases, review them, and proceed to a one-on-one interview with celebrities from the films. Reviews and interviews are published on KidsFirst! TV, iMDB and Huffington Post.
Sales Associate
NYX Cosmetics | Professional Makeup Artist | Nov 2016 - Feb 2017
Top seller for the full time employed, upheld both client and management satisfaction, assisted in in-store events and garnered the most bookings, directed and helped customers find the product they were in search for.
Sales Associate
TLC Courier | Employee of The Month | Jan 2015 - Mar 2016
Interfaced with customers to identify purchasing needs and directed them to the appropriate department, recommended additional products or cost-effective alternatives to enhance service and satisfaction.
VOLUNTEER WORK
Foster Parent
The Pixel Fund | Mar 2018 - Present
Offering shelter, food, and love to countless animals in search of a home while training and helping them surpass their illnesses and traumatic pasts. I also help raise funds by creating events to spread the word on the organization.
LANGUAGES
Native
English, Spanish
Professional Proficiency
Portuguese